Billboard advertising

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 Why Advertise on Billboards?

Billboards are The Cornerstone of an effective marketing campaign.

In a nutshell, billboards are time-tested as the cornerstone of any media campaign and the most affordable media in any market.  Advancements in technology have opened up the instantaneous ability for us to update campaigns.  The evolution and use of mobile devices by consumers allows us to "see" the customers to whom we desire to market.  

Continuous Message:

Outdoor advertising is the only type of media that has constant exposure.  No other type of advertising allows your message to be displayed with consistent exposure 24 hours a day, 7 days a week, 365 days a year.  People spend more time in their vehicles than they do reading the paper and watching the news.  Your target audience cannot turn off the billboard (e.g., fast forward, change the channel, flip the page, etc.) They generally drive with their eyes open!  So your message is delivered subliminally.

Lowest Cost: 

Outdoor advertising has a lower cost per thousand than any other type of advertising.  Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.  Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest possible prices.  Small businesses benefit significantly from billboard advertising.

Reach & Frequency: 

The consistency delivered by outdoor advertising means a higher percentage of the target audience is reached, and you'll achieve greater exposure.  Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement.  75% of Americans rely on billboards to find places as they travel.  

Flexibility: 

Advances in technology allow for frequent creative changes; both printed and electronically.  Billboards allow you to reach more people faster and easier than a media type of media.  Outdoor advertising makes it extremely easy to target, not to target, a specific market.

Repetition: 

Creating brand awareness can easily be accomplished with an excellent billboard campaign. Why do 99% of people answer McDonald's when asked to name the first fast food restaurant that co their mind?  Repetition is beneficial when trying to increase your product awareness or if you want to get your message across to the masses in the most cost-effective way.  Billboards are repetitive advertising that is key to building brand awareness. 

This is why you see major corporations advertising on billboards. Even major tech companies are utilizing billboards today.  Major corporations know the power of delivering subliminal messages and building brand awareness.  They want you to see their brand everywhere not just online where is is most likely to be ignored.

Subtle Awareness: 

Billboards help increase your product awareness and knowledge, increasing your sales and profits.  Outdoor advertising sends out subliminal messages.  Billboards are usually the final message we see before purchasing an item.   So why not direct us to your product?

Non-Invasive: 

Outdoor advertising does not interrupt consumers in any way, unlike those online ads that consumers find annoying and often ignore or have installed ad blockers on their devices to avoid seeing such ads.

Billboards get noticed because their messages are bright, bold colors, and have creative graphics.  Billboards do not write negative articles or newscasts about your business or industry.

Contact us to learn more.

Digital Billboards are taking outdoor advertising to a new level.  With digital billboards, you can change your message frequently, stream user-generated content, display real-time data, and more.

Digital Billboards are computer-controlled electronic displays with technological capabilities that take out-of-home advertising to a new level.  With digital technology, the possibilities are endless.

• Ads rotate in a slide show fashion every 10 seconds
• Located on highways, major arteries, and city streets
• Change your message as often as you want with no production cost
• Stream live data and user-generated content from your website/social media in real-time
• Display your ad within minutes

Digital Billboards can update in real-time.  One of the significant advantages of digital billboard advertising is having the ability to change your message quickly.  You can design multiple campaign designs and display two entirely different advertisements a minute apart.

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​High visibility

Digital billboards are taking priority over static ones, and as a result, they typically exist in some prime locations—like high-traffic areas.  High traffic means more people viewing your ad—and the digital format attracts more attention than billboards’ printed counterparts.

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Quick turnaround

Need a message out there quickly? 

Digital billboard ads can be uploaded in a matter of hours.  Previously, with static billboards, it took weeks to design, print, and install the print vinyl poster.

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Easy to edit

If you need to change your advertisement on a digital billboard, it’s as easy as it was to upload it the first time.  Switch out one photo for another, update event times that may have changed, etc.

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Multiple messages

With traditional billboards, you’re stuck advertising the same message—all day, all night, for weeks or months.  Digital billboards give you the ability to target your messaging.  Design more than one ad and rotate your message.  Keep your message fresh.

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Cost-effective

Another great thing about digital billboards?  No printing is required!  That fact alone makes digital billboards far more cost-effective than traditional ones.  Returning to our first point, cost-effectiveness also has to do with digital billboards being seen in the most high-traffic areas, meaning more eyeballs on your content.

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Billboard Advertising Cost

Billboard pricing will depend upon the season, markets, how long your ad will run, and other factors that our sales team is more than happy to discuss in detail.

Digital billboards have made advertising more affordable and accessible, and more engaging and entertaining for consumers.

Billboard Advertising Cost

The best way to choose between the two is by carefully evaluating your brand’s goals and what best suits the marketing campaign and strategy.  It is essential to consult with a professional billboard marketing agency to help strategize your brand’s advertising campaign to achieve the best results. 

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Need help designing your next digital or static billboard ad?  Contact us.

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DeMartino Outdoor is a full-service advertising and digital marketing agency.  

Contact us today for your marketing needs!